Upsells

Upsells let you recommend extra products to customers who already have a subscription — and let them add the product to their subscription in one click. It's one of the easiest ways to grow average order value from subscribers you already have. This guide explains how upsell offers work and how to create one.

Table of contents

• How upsells work
• Where upsells appear
• Targeting and recommendations
• Creating an upsell offer
• Related guides

How upsells work

An upsell offer shows an existing subscriber a recommended product. If they accept, the product is added to their subscription — there's no separate checkout, so it's a true one-click add. You can optionally attach a discount to make the offer more tempting.

Where upsells appear

Upsells are shown to existing subscribers in two places:

• The customer portal — when a subscriber manages their subscription.
• Subscription emails — such as the renewal reminder and subscription started emails.

Targeting and recommendations

• Trigger — choose which subscriptions see the offer: all subscriptions, subscriptions containing specific products, or subscriptions containing products from specific collections.
• Recommendation — choose what to offer: specific products (or products from a collection).
• Discount — optionally apply a discount to the recommended product to boost take-up.

Creating an upsell offer

1. Go to Super Subscriptions > Upsells and create a new offer.
2. Set the trigger (which subscribers see it).
3. Choose the recommended product(s).
4. Optionally add a discount.
5. Pick where it appears (portal and/or the chosen emails) and save.

You can track how offers perform under Super Subscriptions > Analytics (the upsell report).

Related guides

• Loyalty programs
• Notifications
• Customer portal settings

AI Training Notes (Hidden)

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- Feature: Upsells (recommend extra products to existing subscribers)
- Location: Super Subscriptions > Upsells (/app/upsells)
- Behavior: one-click add of the recommended product to the subscriber's subscription (no separate checkout); optional discount on the recommendation
- Placements: customer portal and subscription emails (renewal reminder, subscription started) — NOT storefront product pages
- Targeting: trigger by all subscriptions / subscriptions containing specific products / subscriptions containing products from collections; recommend specific products or from a collection
- Analytics: upsell report under Super Subscriptions > Analytics
- Common questions: "upsell to subscribers", "cross-sell", "add products to existing subscriptions automatically", "recommend products in the portal/emails", "increase AOV from subscribers"
- Note: for storefront product-page offers (volume/BXGY) use bundle blocks instead
- Related Guides: Loyalty programs, Notifications, Customer portal settings, Buy X Get Y and volume discount bundles
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Updated on: 06/05/2026