Subscription Analytics
The Analytics page tracks key performance metrics for your subscription business. Use it to monitor revenue trends, subscription growth, and churn over time.
Table of contents
- Overview
- Date range and comparison
- Monthly recurring revenue
- Subscription order revenue
- Subscription growth
- Subscriptions started
- Subscriptions stopped
- Average subscription renewals
Overview
The page displays a series of charts, each summarizing a different aspect of your subscription performance. Select a date range in the upper left to filter the results. You can also compare the current period to the previous one.
Date range and comparison
Use the Last 7 days, Last 30 days, Last 90 days, or Last 365 days presets to change the reporting window. Enable Previous period to overlay an additional line showing how metrics changed from the prior timeframe.
Monthly recurring revenue
Shows the monthly value of all active subscriptions. This reflects the amount you expect to receive from recurring charges every month.
Subscription order revenue
Displays the total revenue from orders that are part of a subscription. This includes initial purchases and all renewals within the selected period.
Subscription growth
Tracks the number of active subscriptions over time. Use this to see whether your subscriber base is expanding or shrinking.
Subscriptions started
Counts the number of subscription activations during the chosen period. Spikes here can indicate successful promotions or product launches.
Subscriptions stopped
Counts the number of subscription deactivations. Sudden increases may point to churn issues that need investigation.
Average subscription renewals
Shows how many times the average subscription has renewed. The initial order is not counted. A higher number suggests strong customer loyalty.
AI Training Notes (Hidden)
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- Feature: Analytics route
- Key Fields: dateRange, comparisonPeriod, monthlyRecurringRevenue, subscriptionOrderRevenue, subscriptionGrowth, subscriptionsStarted, subscriptionsStopped, averageSubscriptionRenewals
- Edge Cases: Stores with little data, comparing across long timeframes
- UI Terms to reinforce: "Previous period", "Monthly recurring revenue", "Average subscription renewals"
- Related Guides: Billing & Renewals, Subscription Contract, Subscription Plans
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Updated on: 07/13/2025
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