A Beginner's Guide to Subscription Bundles

Why use bundles?

Bundles let you sell several products together, or the same product in bigger quantities, at a better price. Think sampler boxes, variety packs, curated sets, and volume deals. Customers can buy a bundle as a one-off purchase or on subscription, so this is not a subscription-only feature. It's perfect for merchants who want to:

• Sell several items together as one purchase, one-time or recurring
• Set fixed quantities per box (e.g., 2 bags of coffee + 1 filter pack)
• Let customers build their own box from a pool you choose
• Keep storefront simple while giving customers a great unboxing experience

New to bundles or migrating from another app? No problem, this guide walks you through the essentials, from setup to best practices.

Table of contents

• Benefits of bundles
• The four bundle types
• Creating and managing bundles in the app
• Selling a bundle as a single product
• Creating fixed quantity bundles
• How bundle inventory works
• Bundle discounts and subscription discounts
• Tips and best practices
• Related guides

Benefits of bundles

• Increase average order value by selling curated sets or variety packs as a single purchase.
• Improve retention by offering choice across flavors/styles without managing many separate subscriptions, when the bundle is bought on subscription.
• Simplify merchandising: market one bundle product while fulfilling multiple components at set quantities.
• Faster setup and fewer mistakes: the app keeps the bundle and its component products in sync automatically.
• Flexible pricing and promos: combine products, discount a whole bar, or use fixed quantities for bulk deals.
• Operational clarity: predictable pick/pack with fixed quantities per box.
• Customer experience: when a bundle is bought on subscription, subscribers manage it like any other subscription in the customer portal.

The four bundle types

A bundle offer is made of one or more bars, and each bar has its own type:

All four work for one-time purchases and for subscriptions, so you can run a pure volume-discount offer with no subscription at all. For the full setup steps and every option on a bar, see Bundle types: quantity breaks, Buy X Get Y, fixed bundles, and build-a-box.

Creating and Managing Bundles in the App

1. From your Shopify admin, navigate to Super Subscriptions > Offers.
2. Select the bundle you want to configure or click Create bundle.
3. In the form, search for and add the products or variants you want to include. For each item, set the quantity customers receive with each delivery.
4. To also sell the bundle on subscription, add a subscription bar to the same offer. The bundle and all component products are wired up automatically. Skip this if the bundle is one-time only.
5. Save your changes. The bundle and its components are now available to buy.

Selling a bundle as a single product

Bundles normally appear as bars on the product pages your offer targets, so there is no separate bundle product to create.

If you would rather market the bundle as its own product page (for example "Buy all three") instead of showing bundle bars on each component's page, use a normal Shopify product:

1. Create a normal Shopify product to represent the bundle, with its own title, images, and description.
2. In Super Subscriptions > Offers, create the bundle.
3. Target the bundle at that new product so the bundle bars render on its product page.

Customers then see one clean product page, and the app handles the component products behind the scenes.

Creating fixed quantity bundles

1. From your Shopify admin, navigate to Super Subscriptions > Offers
2. Open the offer
3. Select the subscription bar
4. In the Fixed quantity bundle box, check Sell subscription in fixed quantities
5. Select the quantity to set for the bundle

Customers will now only be able to buy this subscription in multiples of this quantity. Great for bulk discounts. Learn more at Fixed quantity bundle

How bundle inventory works

A bundle is a grouping of real products, not a separate stock item. When a customer buys a bundle, the inventory of each component product is reduced by the quantity set in the bundle, rather than a single unit being deducted from a standalone bundle product.

That means you keep managing stock on your normal products, and a bundle sale draws down whichever items it contains. Check each component has enough stock before promoting a bundle, and see Out of Stock Settings for how renewals behave when a component runs out.

Bundle discounts and subscription discounts

By default a bundle discount and a subscription discount both apply when a customer buys a bundle on subscription. To stop them stacking, open the bundle, select the bar, and uncheck "Apply this bar's discount to subscription orders". See How subscription discounts work.

Tips and Best Practices

• Verify inventory and pricing for each component product before adding the bundle.
• Use clear bundle names and descriptions to ensure customers understand they are buying a group of products (e.g., "Taster Bundle, Receive All Flavors and Save 10%").
• When you remove a bundle from an offer, review the component products in your other offers to avoid unintended leftover items.
• Shopify does not display compare-at prices in the cart or at checkout. If you rely on a struck-through "was" price, expect it to show on the product page only. This is platform behaviour and affects all apps.

Related Guides

• Bundle types: quantity breaks, Buy X Get Y, fixed bundles, and build-a-box
• A Beginner's Guide to Subscription Offers
• How subscription discounts work

Updated on: 07/29/2026